President Herbold Update | August 2026

August 27, 2026

The Alliance Canada

The buttons above will stream and/or download the long version of the update. The above update was recorded in English and dubbed into other languages using AI.


Links for Darren's short intro + story (3m 43s). These have the original audio with subtitles other languages:


Links for the short story without Darren (3m 13s). These have the original audio with subtitles other languages:


Links for the fulllstory (5m 19s). These have the original audio with subtitles other languages::


Data-wise framework PDF with special thanks to Steven Hewko

Transcript

Hi, Alliance family.

A very brief announcement for you. Okay. That was clearly a joke. Inside joke. General assembly.

I do have a few quick announcements for you, and a story for you, but please be aware that below this video on the page is a shorter version that your church can show on a Sunday morning as part of perhaps a monthly update.

And I want to pause and not miss this, because I think this is very important that we take time to celebrate, to explain how we are part of a family of churches that are together on mission in Canada and around the world.

And so I hope these shorter videos will not only be helpful to you, but I believe that because they are shorter, that you will be able to utilize them in your church family context, because sharing about the Lord’s momentum in our churches across Canada will only help to build momentum and excitement in your local context as well.

Pastors, church members, one of the things that we presented at Assembly is that we have been working with Wycliffe to develop research for your church, because we want to be spirit lead and have godly wisdom about data and information across our country.

Now, I recognize that sometimes when I, or perhaps you or others talk about data and research, it can sometimes become distracting because it’s easy to be data-driven and completely lack prayer and discernment.

And so with this in mind, I want to sketch a brief framework about how my friend Stephen Hewko has developed an idea around this, how I think about this, because it’s important for us to be wise as we move into these days ahead, as we seek to see, Lord willing, more churches, even more healthier churches, and more leaders trained. And I haven’t done this on one of our monthly videos before. So if this works or is terrible either way, please let me know.

Here is a simple two by two framework. On one side you have a continuum and access. That’s data and research. On this other continuum, you have discernment. And so on the lowest bottom of lack low data and low discernment. There is no evidence of discernment or data research of any kind. It is almost exclusively, again, in its purest sense, completely reactive. Mission drifts with whatever happens in the moment. And so this quadrant is something we call data adrift.

Now, over here on the right, you have more research and more information, but you still have low spiritual discernment. And so this is a quadrant where you do whatever the numbers say. And often people in this quadrant with this thinking, they optimize only what is measured, things that aren’t measured. Intuition, discernment isn’t taken into consideration. So, this is not driven by any spiritual reflection at all. Again, in its purest sense, for the sake of this illustration. So here this is completely being data driven.

Now on the top left you have high discernment, but perhaps low data and research. So in this quadrant, in its purest form, there is deep conviction and spiritual sensitivity. Decisions, again for the sake of illustration, rests almost solely on intuition and spiritual discernment alone. Now, of course, the Bible is full of these stories, isn’t it?

And to be clear, as the Spirit and Jesus leads us, we say yes to him every time, even when it doesn’t make logical sense. We always submit ourselves to that. But for the sake of this illustration, this quadrant right here is independent of understanding where the needs and opportunities are. And so in this quadrant, we call this being data independent.

Now over here, hopefully we are driving more and more to submit fully to Jesus. But with as we also consider information and research, what we have here is where spiritual discernment and good information come together. It is the combination of discernment and evidence that reinforces this trajectory that God is leading us on.

Again, we submit fully to the Spirit’s clear leading to us. But outside of the miraculous divine affirmation,  we bring these two things together. And ultimately, we’re pursuing God’s wisdom for every decision that we make as a family of churches. And so here, we have a quadrant that is called data wise.

And so I want to give some of that context as I provide some more updates to you here. We have a few tools available right now on the My Alliance portal. In fact, we have mapped every Alliance Church.

Now, if you can’t find your church on this portal on the map, please email me. Because actually, we’ve mapped every church in Canada overlaid census data to show an interactive map that displays four simple things for us.

Number one, the engagement of Christians in an area nominal Christians in an area, religious nones, those that don’t even know the name of Jesus, and of course, other faiths.

Now when you log in, you can see some definitions of these categories and how we come to those. But I think you’ll find those incredibly helpful as you consider what the Lord is calling to you, calling you towards.

Secondly, launching by the end of the month are data wise, community profiles for each Alliance church and the surrounding community.

Now, it’s truly amazing, because this is top-of-the-line research that large organizations use, and the Lord has opened doors so that we, as the Alliance Canada, can learn and then pray into the details of who lives within five, ten, 15 minutes or more commute from your church, and to then be able to discern with even greater clarity who the spirit is placing on the heart of your church and our churches.

Now remember, we want to be. I desperately want to be fully spirit-led, submitted to Jesus in the spirit, in all things. But I also want us to be data-wise to pursue wisdom in all things. So grab the report. Read it. Digest it. Pray about it. I’m already praying the spirit will give you even greater creativity and expectation for more fruitfulness in your local contexts for his name and fame.

Now, it’s important to highlight that this is currently available to all licensed workers through the My Alliance portal. However, this is important data wisdom that can be used as a discussion for anyone in our churches. If you are a church member and you would like to follow up with your church on this, please follow up with your pastors, your boards as they can share this information with you. Elders, this is such a great tool, perhaps even for your next board meeting.

Now, a second update. Our Jaffrey offering. While the above was about our shared national vision, we are also a missions movement and one of our yearly focuses is the Jaffrey Offering, which is our shared annual missions focus. Now, if your church doesn’t already have a missions focus, this is a yearly missions campaign that we run each year to raise money and awareness for missions to bring “The whole gospel to the whole world”. So more information will be coming very soon, but we continue to keep these things simple and focused. And so we’re again trusting God to raise $500,000 for our partners in South Asia and the Middle East to train and equip church planting pastors.

If you were at General Assembly, you would have heard our partners speak and share their stories. But what God is doing in the majority world? I found it humbling and encouraging. And I think you would agree if you heard those stories. Incredibly powerful. people are hungry for the gospel, and we have a unique opportunity to mobilize local believers to be trained and share the gospel in some of the hardest and darkest, most persecuted places on the entire Earth. So stay tuned for more information about that into the days ahead.

Now, back to Canada. I want to provide you with a story about a church in Revelstoke – again, there’s a shorter version below on the website for you to use on a weekend at your church to invite your church into this grand narrative the Lord is writing within the Alliance Canada, but I want to share the longer form with you here. Have a great end of your summer, and I’m praying for you as you launch this fall.

Would Christ be glorified in all that we do. There’s always been a ski hill here with ski chairs, a chairlift. But in about 2007, 2008, the developers moved in from Vancouver and from Whistler and built one of the biggest ski resorts in North America. And how did that impact the community? Oh, it completely changed it. The house prices quadrupled in a very short space of time. The town got a lot younger because it was young people coming here to ski. It got a lot more affluent. There was a lot more, wealthy people moving into town. And then every winter, the town doubled in size. I wouldn’t say it’s necessarily a resort town, although it’s becoming more and more a resort town.

We’re seeing it being more and more a destination. It’s like one of those undiscovered gems that’s slowly, slowly starting to be discovered. They’re coming from the bigger centres and they’re coming here and they’re bringing that type of thought process and that type of energy with them. And, and so it is changing how we minister here and who we minister to. And just the spirit of the town, I guess.

As far as the ski hill goes, it’s one of the top four largest ski hills in Canada, great terrain, lots of lifts. It can be a super busy day. And it’s like you’re the only one on the hill, so. And the community of Sun Peaks, and through the valley, there is zero church representation. We were up at some peaks. And we were having lunch, I think, at one point, and we looked around and just it came up, and we said, wouldn’t it be amazing to have a church up here? Just west of Calgary are some of the most iconic resort towns in Canada.

There’s Canmore, there’s Banff, there’s Lake Louise, there’s Kananaskis. All such a short drive away. Every weekend, tens of thousands of people pour into them to visit, to ski, to bike, to hike, there are so many unreached, those kinds of towns just west of us, of some of the most underserved towns in all of Canada. What would it mean for God to do a brand new thing there? Come September, we see who is moved into town. Who’s going to be part of the church. And then we design our ministry for the next six months, because we’re meeting the needs of who’s going to be part of our town.

So we have to have a super low barrier of entry to participate in ministry. But, at the end of the season, a lot of the staff or people who have been attending will go back home. And it’s often in another country they are from. Right? A lot of Australians and Europeans, so we get them for a short period of time, develop a relationship, and they have a place to plug in and then they have to go. Like, it’s kingdom building. It’s not congregation building. So we’ve had a lot of people in our church in ten years, but our congregation is not very big. We do have our core group, a core worship team or lead team, you know, that will be around consecutive seasons. You never know how many people you get in a Sunday morning. You still frustrate the life out of me because I found myself standing up there preaching to the people who weren’t there. And so it’s hard not to take that personally.

So I stopped attendance about six years ago. And so now I just preach to the people that are there. We tried to be involved in the community as much as possible coming alongside the local people as far as, doing sports with them, playing hockey, playing golf, just making our faces known to build that trust up before they even knew about us or came in through the door. Every Sunday in January and February. So for eight Sundays, we, invite the entire town down for a community breakfast.

A lot of people come down because they’re hurting financially, and a lot of people come down because they’re really disconnected and lonely. And we get about 100 people every Sunday for that, coming down for breakfast.

There wasn’t a big Christian presence here, but there was a big spiritual presence. And it was a lot of that New age spirituality, a lot of occult. A lot of, you know, dark things, a lot of people who would be spiritual without religious. It looks idyllic, but spiritually, it’s very dark.

People come to Revelstoke chasing an adrenaline high. And when you don’t find that, or when you find that the skiing and snowboarding doesn’t meet their needs, then, there’s a lot of depression as a lot of suicide in all of the mountain towns have a high drug use.

There’s a huge disparity in incomes here between the ultra rich and the entry level jobs. Sun Peaks is a very spiritual community, Just a lot of spiritualism. They, in some way, are welcoming to another spiritual group coming in. But we’ve also felt the heaviness of the spiritualism that’s already there.

There’s a lot of people who are spiritually seeking, spiritually, you know, looking for things, and yet not spiritually fulfilled. They are open to the spirit.

right? Or to a spirit. And, we’re trying to introduce them to the spirit. And so my passion is to really to, you know, to turn their eyes towards Christ and, and really, like, you know, what you’re looking for is Jesus.

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