Vision 2034

October 6, 2025

Darren Herbold, President

President Herbold Presenting the Growth Drivers on stage at Assembly 2024

Imagine The Alliance Canada doubling our reach, internationally and nationally. This was the main focus during General Assembly 2024. 

For some people, doubling sounds incredibly exciting! For others, including me at times, doubling our reach seems impossible and yet the Lord’s leading at General Assembly was very clear…even palpable as Jesus was in the room with us.

One of the questions we carefully explored together at Assembly was, “With the 2000-year anniversary of Jesus Christ’s resurrection quickly approaching, what God-sized vision does He have for The Alliance Canada to focus on for His glory? We dreamed and imagined together; we spent time unpacking John 15:5, “I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing”. Then we prayed together with a listening posture.
During this discussion, a spontaneous motion came from the Assembly floor as we were discerning the adoption of the strategic framework. The delegates spent time in reflective prayer, carefully considering and discerning God’s will, and then they voted overwhelmingly in favour of the strategic framework to double our reach with the following resolution: “We, the delegates to General Assembly 2024, in dependence on the Holy Spirit to the best of our ability, commit ourselves to ensure that our local churches and ministries engage in all aspects of the Strategic Plan, and commit ourselves to making the necessary sacrifices to share the love of Jesus with our broken world in efforts to double our reach by 2034.”

Together, we submitted ourselves afresh to Jesus as we affirmed God's direction for the next decade. We have landed on four strategic drivers for the next 3–5 years: 

  • Prayer
  • Leaders
  • Ministries
  • Stewardship and Effectiveness 

It is important to declare that we do not want to simply do more; we want to courageously ask Jesus, individually, as local churches, and as a movement in Canada, “What does courageous faithfulness look like with this kind of discerned, God-given vision, direction and desire?” Doubling our reach by 2034 requires faithfulness and an unwavering commitment to prayer and unity as we trust the Lord's creativity and imagination, as Ephesians 3:20 reminds us that he can “do immeasurably more than all we ask or imagine.”

This strategic framework presented in the following pages is robust, but also simple enough to scale so it can work for individuals, official and international workers, local churches, districts, and national networks alike. Each strategy looks different when implemented at various levels, but together they are a common framework for how we live out The Great Commission. The strategy is not about doing more and trying harder; it’s about being faithful and unified in prayer. This is a call to intentionally raise up leaders who are already in our spheres of influence. It is a call to align our ministries to our core values—both nationally and internationally—and it’s about stewarding our resources well.

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We are convinced that if we are faithful to Jesus in these areas, He will provide the fruitfulness. As we look forward for the next 10 years, we want to see an ever-increasing number of leaders empowered and equipped. We want to see a dramatic increase in people set free from exploitation. We want a double portion of the Spirit to fill and fuel us so that, Lord willing, exponentially more people will encounter the saving power of Jesus. Our goal is that Jesus will be magnified and we will become less; that He will become more and the Father would be glorified. Lord, let it be so! All for the name and fame of Jesus! 

Rev. Darren Herbold has a passion to see The Alliance Canada thrive as a Christ-centred, Spirit-empowered, and Mission-focused movement. He has served The Alliance Canada for over 15 years. In July 2022, The Alliance Canada appointed Rev. Darren Herbold to serve as President of The Alliance Canada.

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